Bethenny Frankel's 5 Rules for Color That Actually Lasts

When it comes to beauty, Bethenny has one filter: if it doesn't work, it's not worth your time.

As dpHUE's Chief Brand Officer, she's put in the reps — months of testing, real-world use, and a few too many gray roots peeking through at the worst possible moments. What she's learned about maintaining healthy-looking color between salon visits is worth paying attention to.

Here are the five things she wants everyone to know.

1. Your color never stops fading.

The color application is only the beginning. How you care for your hair afterward is what determines how long your color stays vibrant, rich, and healthy-looking. The right routine doesn't just maintain your color — it extends it.

2. Gray roots never wait for a convenient time.

The day before vacation. The morning of a big event. Five minutes before a Zoom call. Sound familiar? Having a Root Touch-Up Kit on hand isn't just smart — it's a non-negotiable. You can't control when roots show up, but you can control being ready.

3. Shine makes color look more expensive.

One of the fastest ways to refresh dull-looking hair is to add shine. It's that simple. When color starts to look flat, it's often not the color itself — it's the lack of gloss. A shine treatment can make the difference between hair that looks freshly done and hair that looks like it needs a visit to the salon.

4. A healthy scalp matters more than most people think.

Product buildup is one of the most overlooked reasons hair looks heavy and dull. If your scalp isn't balanced, your hair won't look its best — no matter how good your color is. Alternating your regular shampoo with an ACV rinse keeps things refreshed without stripping.

5. The best routine is one you'll actually stick to.

Hair maintenance shouldn't feel like a project. A few smart products, a few minutes a week — that's the goal. Overcomplicated routines don't last. Simple ones do.

 

Bethenny's Three dpHUE Go-To Products

The best recommendations come from people who actually use the products. These are the three Bethenny keeps coming back to.

Gloss+ — The Shine

Part color refresher, part deep conditioner. Gloss+ revives faded color while boosting softness and shine in one step. It's the product Bethenny reaches for when her color starts to look flat between appointments.

Root Touch-Up Kit — The Save

100% gray coverage with a natural-looking finish — at home, in minutes. When roots show up uninvited, this is what she grabs. Professional-quality results without the salon visit.

Apple Cider Vinegar Hair Rinse — The Refresh

A gentle cleansing alternative that removes buildup without stripping. It leaves hair feeling clean, balanced, and noticeably lighter. The kind of product that makes everything else in your routine work better.

Color care doesn't have to be complicated. It just has to be consistent — and it helps when the products actually deliver.