Your shiniest, healthiest HUE between color applications

Color Safe

Paraben Free

SLS & SLES Sulfate Free

Leaping Bunny Certified

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Get the Hair of Your Dreams

Introducing our NEW Color Dream Demi-Permanent Hair Color

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Color Dream

Surreal dimension and shine. Ammonia-free, zero lift demi-permanent hair color that lasts up to 16 shampoos.  Enhance color, boost shine and create dimension. Available in 8 natural shades. Enhance your current hue. Blend up to 20% of grays. Not meant...

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2,000 5-Star Reviews... And Counting

With its cuticle-sealing, pH-balancing, and shine-enhancing formula, it's no wonder ACV is our top-rated and best selling collection.

Discover ACV

Conditioning semi-permanent color

“This is such an amazing product! I'm on a health journey with my hair and haven't dyed it in a few months, but it started to go brassy and I really needed a touch up...I feel like I left the salon every time I use it! Will purchase again and again!!!”

Mara from Brooklyn

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

“I color my hair frequently with semi permanent colors. Keeping most these colors from fading is a lot of maintenance. This Rinse really helped keep my color lasting waaay longer than it normally does. It made my hair look and feel clean without shampoo stripping it. ”

Alex from Chicago

Apple Cider Vinegar Scalp Serum

Weightless soothing scalp treatment

“This helped relieve the dryness and itchiness of my scalp almost instantly. It was easy to apply, didn't leave a gross residue, or effect the texture of my hair as some other scalp products do.”

CP from Michigan

Root Touch-Up Kit

Permanent hair color to cover grays

“My grays are coming in fast... I get professional color every 6 weeks, but after 4 weeks the grays start to show. Today I tried the Root Touch Up in Dark Blonde... After shampooing, I towel dried and applied dpHUE's Gloss in Clear and set the timer for another 20 minutes. Honestly, it looks just like it does when I leave the salon. So easy.”

Mary from Chicago

Goodbye grays

Cover Gray Roots At-Home

A salon-professional solution to cover gray roots—from the comfort of your bathroom. Refresh your roots with the Root Touch-Up Kit, an easy to use, semi-permanent crème hair color that blends seamlessly into your base.

Try our Root Touch-Up Kit
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