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Features

Award-Winner (7 products)
Top-Seller (11 products)
Customer Favorite (18 products)
TSA Approved (7 products)

Hair Color

Black Hair (29 products)
Dark Brown Hair (31 products)
Medium Brown Hair (31 products)
Light Brown Hair (31 products)
Dark Blonde Hair (32 products)
Medium Blonde Hair (32 products)
Light Blonde Hair (32 products)
Auburn Hair Color (29 products)
Copper Red Hair Color (29 products)
Strawberry Hair Color (29 products)

Hair Concerns

Dryness (16 products)
Oiliness (12 products)
Frizz (14 products)
Brassiness (5 products)
Dullness (10 products)
Shedding (4 products)
Color Fading (5 products)
Damage (4 products)
Scalp Irritation (12 products)
Grays (3 products)

Hair Type

Fine (37 products)
Medium (37 products)
Coarse (37 products)

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46 products

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Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

Best Seller New

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash
The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

New

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo
The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

New

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner
Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

Dark Brown Light to Medium Brown Golden Blonde Cool Blonde Copper Sheer
Healthy hair starts with a healthy scalp — and a healthy scalp starts with...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment
Justin and Kaitlyn, two real life best friends want to offer you only the best to care for your...

dpHUE x DEW - The Weekender Travel Kit!

Your weekend essentials for shiny, healthy and stylish looking...

New Save 15%

dpHUE x DEW - The Weekender Travel Kit!

Your weekend essentials for shiny, healthy and stylish looking...
Activate healthy hair growth & major savings with a 90-day supply of our award-winning ACV Daily Scalp Serum...

90-Day Scalp Reboot

Nourishing scalp treatment regimen (3 pack)

Award Winner Best Seller

90-Day Scalp Reboot

Nourishing scalp treatment regimen (3 pack)

Apple Cider Vinegar Daily Scalp Serum
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Apple Cider Vinegar Daily Scalp Serum
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Apple Cider Vinegar Daily Scalp Serum
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Protect your color and keep your scalp and hair healthy with this unique cleansing...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

8.5oz 20oz

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Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

Black Dark Brown Medium Brown Light Brown Dark Blonde Medium Blonde

Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 11 pigmented shades...

Gloss+

Conditioning semi-permanent color

Award Winner Best Seller

Gloss+

Conditioning semi-permanent color

Black Dark Brown Medium Brown Cool Medium Brown Light Brown Dark Blonde Medium Blonde Light Blonde Auburn Copper Strawberry Sheer

A variation of our unique cleansing alternative made specifically for those with fine, thin hair....

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

8.5oz 20oz

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle,...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo
Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner
From bakers to chefs to wellness enthusiasts, everyone can benefit from a bottle of ACV...

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon
Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

Cool Blonde Shampoo

Color-saving shampoo
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

Cool Blonde Conditioner

Color-saving conditioner
Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

Gentle Brightening Shampoo

Restoring shampoo for dull hair
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

Gentle Brightening Conditioner

Restoring conditioner for dull hair
Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair

Best Seller

Brightening Powder

Restoring treatment for dull hair
Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Color Fresh Blow Dry Crème

Soft, shiny blowouts
Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

Award Winner

Color Fresh Dry Texture Spray

Multi-tasking texture spray
Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

Color Fresh Oil Therapy

Lightweight, protective hair oil
Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume
Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

Color Fresh Thermal Protection Spray

Color-safe heat styling
The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

Color Fresh Touchable Hairspray

Long-lasting, brushable hold
Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

Blonding Brush

Heat-activated brush-on permanent lightener
Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

Color Fresh Shampoo

Color-saving shampoo
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

Color Fresh Conditioner

Color-saving conditioner
Scent your home with the addictive aroma of fan favorite Color Fresh Oil Therapy. This...

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle
This innovative solution to grays lets you seamlessly blend or cover your roots thanks to a dual-action spray nozzle with...

Color Touch-Up Spray

Temporary color spray for gray coverage

TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

Black Medium Brown Light Brown Dark Blonde Medium Blonde Blonde Light Blonde Auburn Copper Red Strawberry
An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

Dark Brown Medium Brown Blonde Red
Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

Cool Brunette Shampoo

Blue toning shampoo
Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

Cool Brunette Conditioner

Blue toning conditioner
When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

eGift Card

Digital gift card

$25 $50 $100 $200
With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

HUECREW T-Shirt

Your hair coloring wardrobe

S M L XL
Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe
ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection
Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions
Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

New Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine
Experience the power of Apple Cider Vinegar with full sizes of our ACV Hair Rinse and ACV Scalp Scrub, plus...

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp

Save 25%

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp
Our bestselling ACV Rinse for your hair and our limited-edition Apple Cider Vinegar together in one giftable box. Keep your...

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

Save 20%

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

ACV Hair Rinse Lite
The ACV Daily Scalp Serum, Revitalizing Shampoo & Revitalizing Conditioner trio helps cleanse, condition and treat the scalp in...

Balanced Scalp System

Scalp-soothing trio helps to help to reduce shedding and...

Best Seller New Save 20%

Balanced Scalp System

Scalp-soothing trio helps to help to reduce shedding and...

Apple Cider Vinegar Revitalizing Shampoo
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Apple Cider Vinegar Revitalizing Conditioner
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Apple Cider Vinegar Daily Scalp Serum
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Get to the root of healthier, stronger, fuller hair with our complete scalp-care system. This four-piece set helps to...

Scalp Detoxifying System

A complete scalp-care routine to help remove buildup and...

Best Seller New Save 25%

Scalp Detoxifying System

A complete scalp-care routine to help remove buildup and...

Apple Cider Vinegar Revitalizing Shampoo
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Apple Cider Vinegar Revitalizing Conditioner
Title : Default Title
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Apple Cider Vinegar Daily Scalp Serum
Title : Default Title
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Apple Cider Vinegar Exfoliating Scalp Detox
Title : Default Title
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For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

New TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo