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Our Founder
dpHUE was founded in Minneapolis, MN by entrepreneur Donna Pohlad.
As a frequent salon customer, Donna was frustrated with the need for constant touch-ups. She wanted a way to maintain her hair color and hair health between appointments without compromising quality.
Her solution? Salon-quality products that could be used at home.
Donna’s goal was to empower other women with premium, easy-to-use products that deliver that “wow” moment of shiny, healthy hair and perfect color every day.
As a consumer herself, Donna insists on creating products that are of high-quality, ease to use, and efficacious, all of which undergo rigorous testing to meet her standards.
With dpHUE, she created products born from her own experience; designed for simplicity, effectiveness, and top-tier results.
Color Care. Healthy Hair. Every Day.
Our Mission is to help you achieve your shiniest, healthiest HUE. Your hair color should be glossy and dimensional every time you look in the mirror.
From scalp-balancing scrubs to root coverage and brightening shampoos, we created dpHUE to give you the tools and confidence you need to make every day a great hair color day.
The foundation of shiny and multi-dimensional color comes not from a bottle, but from healthy hair.
Our collection of expertly developed products nourishes and replenishes each strand to its most brilliant best with every wash, treatment, and style.
Welcome to a new era of healthy color care with dpHUE.