DONNA POHLAD

Meet the Founder

dpHUE was founded in Minneapolis, MN by entrepreneur Donna Pohlad. As a frequent salon customer, Donna was frustrated with the need for constant touch-ups. She wanted a way to maintain her hair color and hair health between appointments without compromising quality.

Her solution? Salon-quality products that could be used at home. Donna’s goal was to empower other women with premium, easy-to-use products that deliver that “wow” moment of shiny, healthy hair and perfect color every day.

As a consumer herself, Donna insists on creating products that are of high-quality, ease to use, and efficacious, all of which undergo rigorous testing to meet her standards.

With dpHUE, she created products born from her own experience; designed for simplicity, effectiveness, and top-tier results.

The Mission

Your hair color should be glossy and dimensional every time you look in the mirror, and it's our mission to help you achieve that every day.

From scalp-balancing scrubs to root coverage and brightening shampoos, we created dpHUE to give you the tools and confidence you need to make every day a great hair day.

The foundation of shiny and multi-dimensional color comes not from a bottle, but from healthy hair.

Our collection of expertly developed products nourishes and replenishes each strand to its most brilliant best with every wash, treatment, and style.

Welcome to a new era of healthy color care with dpHUE.

bethenny frankel, chief brand officer

Innovation & Education

As an investor and active member of our leadership team, Bethenny will work alongside founder Donna Pohlad to help shape the future of the brand—from product innovation and consumer education to brand marketing and category awareness.

After spending months testing our products herself, Bethenny saw what we’ve always believed: women deserve salon-quality results at home without the confusion.

Your routine starts here

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