Welcome to the HUE Crew, Bethenny!

As an investor and active member of our leadership team, Bethenny will work alongside founder Donna Pohlad to help shape the future of the brand—from product innovation and consumer education to brand marketing and category awareness.

bethenny frankel

Chief Brand Officer

"The products are exceptional. The founders are passionate. And together, we’re going to change the way people think about at-home hair color."

Bethenny's Top Picks

See all Bethenny Frankel's Top Picks

You've got questions, we've got answers

Which products are right for my hair? Where should I get started?
For product recommendations based on your personal needs, give our Hair Quiz a try. Here we will ask you a few questions and then provide personalized product recommendations.
Are dpHUE products safe for color-treated hair? What about extensions? Other treatments – Keratin, relaxers, etc.?
Yes! Our products are safe for color-treated hair. dpHUE products are specifically designed and tested for customers with color-treated hair (although they also work well for people who do not get color). Our products are generally safe for extensions with the exception of the ACV Scalp Scrub. Keep in mind your extensions may pick up Gloss+ color differently than your natural hair. If you have questions about other types of hair treatments such as Keratin, relaxers, etc., we recommend you reach out to your stylist to learn more about how any product may impact that treatment.
Does dpHUE test on animals?
Cruelty is cruel. No testing on animals, ever.
Is dpHUE for all hair types?
We love all hair types, and so do our products. Whether you’re rocking straight, thin, coily, curly, wavy or afro-texture hair, dpHUE has products to cleanse without stripping essential oils and nourish with natural ingredients.