Gentle Brightening Shampoo

Gentle Brightening Shampoo

Restoring shampoo for dull hair
Skip to product information

Gentle Brightening Shampoo

Gentle Brightening Shampoo

Restoring shampoo for dull hair

30% Off Sitewide

During our BIGGEST Sale of the Year!

Free Shipping

Spend $50 and get free shipping

30 day Return & Exchange Policy

View full details

Suited for

  • Dull Hair Color
  • Color Maintenance
  • Blondes
  • Brighten Highlights
  • Tone
  • All Hair Colors
  • All Hair Types

Details

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals, chlorine, minerals, and product residue that make blonde and h...
Read more
Color Safe Paraben Free SLS & SLES Sulfate Free Leaping Bunny Certified
    How to use

    Apply to wet hair and lather. Rinse thoroughly. For best results, follow with Brightening Powder and Gentle Brightening Conditioner. Use as often as needed.

    Ingredients

    Gentle Chelating Agent

    Helps prevent dullness and brassiness.

    Raspberry Seed Extract 

    Prevents UV color fading.


    Full Ingredients:

    Aqua/Water/Eau, Sodium Lauroyl Methy Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, SodiumCocoyl Isethionate, PEG-150 Distearate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Tetrasodium Glutamate Diacetate, Polyquaternium-10,Polyquaternium-70, Dipropylene Glycol, Glycerin, Rubus Idaeus (Raspberry) Seed Extract, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid.

    FAQ
    What is Chelating?
    Chelating is the process of removing metals and minerals from the hair such as those that exist in hard water and chlorine water.​
    What is Clarifying?​
    Clarifying is removing the dirt and oil from the surface of the hair. ​
    Why should I chelate my hair?​
    Metals, minerals, dirt and oil sit on top of your hair preventing moisture from getting into the hair leaving your hair feeling dry and dull looking. The minerals and metals prevent products from being as effective as they should be. ​
    If I have Blonde Highlights and I want to brighten them, will it strip the rest of my color?
    ​No, your color is safe and you will see some benefits from removing the buildup from your hair.​
    Is this product color safe?
    Yes, this product is safe for your color.
    Can I use this product on dark hair?​
    Yes, you can use it on dark hair! The only difference is that you won’t see as much of a change in your color compared to blonde hair.
    What is hard water? What does it do my hair? ​
    Hard water contains minerals and metals that can impact skin and hair. It can make hair feel coated, dry and cause breakage. It can also dull hair color, remove brightness and shine.

    “When my hair is looking a little dull – the Brightening Collection works like magic! The Brightening Shampoo is step number one for cleansing and prepping your hair. Follow this step with the Brightening Powder and you’ll see immediate brightening results!”

    Justin Anderson — Celebrity colorist and dpHUE Co-founder