Discount Eligible - for GWPs

Protect your color and keep your scalp and hair healthy with this unique cleansing...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

Blonding Brush

Heat-activated brush-on permanent lightener

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle,...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair

Best Seller

Brightening Powder

Restoring treatment for dull hair

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

Cool Blonde Shampoo

Color-saving shampoo

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

Color Fresh Oil Therapy

Lightweight, protective hair oil

Healthy hair starts with a healthy scalp — and a healthy scalp starts with...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

Color Fresh Shampoo

Color-saving shampoo

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

Color Fresh Conditioner

Color-saving conditioner

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

Cool Brunette Shampoo

Blue toning shampoo

Experience the power of Apple Cider Vinegar with full sizes of our ACV Hair Rinse and ACV Scalp Scrub, plus...

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp

Save 25%

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

Cool Brunette Conditioner

Blue toning conditioner

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

Color Fresh Thermal Protection Spray

Color-safe heat styling

Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

Award Winner

Color Fresh Dry Texture Spray

Multi-tasking texture spray

ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

Apple Cider Vinegar Exfoliating Scalp Detox

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

Best Seller New

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

From bakers to chefs to wellness enthusiasts, everyone can benefit from a bottle of ACV...

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon

The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

New

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

New

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

Scent your home with the addictive aroma of fan favorite Color Fresh Oil Therapy. This...

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle

Our bestselling ACV Rinse for your hair and our limited-edition Apple Cider Vinegar together in one giftable box. Keep your...

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

Save 20%

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

New Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

HUECREW T-Shirt

Your hair coloring wardrobe

Take the Hair Quiz

Collection: Discount Eligible - for GWPs

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