Discount Eligible - for GWPs

Protect your color and keep your scalp and hair healthy with this unique cleansing...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

Blonding Brush

Heat-activated brush-on permanent lightener

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle,...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

Cool Blonde Shampoo

Color-saving shampoo

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair

Best Seller

Brightening Powder

Restoring treatment for dull hair

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

Color Fresh Oil Therapy

Lightweight, protective hair oil

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color...

Root Touch-Up Kit

Permanent hair color to cover grays

Award Winner Best Seller

Root Touch-Up Kit

Permanent hair color to cover grays

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

Color Fresh Shampoo

Color-saving shampoo

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

Color Fresh Conditioner

Color-saving conditioner

Healthy hair starts with a healthy scalp — and a healthy scalp starts with...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

Sold out Best Seller TSA Approved

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

Cool Brunette Shampoo

Blue toning shampoo

Experience the power of Apple Cider Vinegar with full sizes of our ACV Hair Rinse and ACV Scalp Scrub, plus...

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp

Save 25%

Apple Cider Vinegar Power Duo

A gentle cleanse for hair and scalp

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

Cool Brunette Conditioner

Blue toning conditioner

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

Color Fresh Thermal Protection Spray

Color-safe heat styling

ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

Award Winner

Color Fresh Dry Texture Spray

Multi-tasking texture spray

Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

From bakers to chefs to wellness enthusiasts, everyone can benefit from a bottle of ACV...

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon

Apple Cider Vinegar

Apple Cider Vinegar blend with Cayenne and Lemon

Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

Scent your home with the addictive aroma of fan favorite Color Fresh Oil Therapy. This...

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle

Signature Scent Hand Poured Soy Wax Candle

Premium scented candle

Spoil yourself or your loved ones with this incredible set featuring our fan-favorite Gloss+ Sheer, Apple Cider Vinegar...

Prep and Shine Set: Healthy Hair from Scalp to Ends

Shiny, healthy, happy hair

Save 35%

Prep and Shine Set: Healthy Hair from Scalp to Ends

Shiny, healthy, happy hair

Keep your color fresh and hair healthy with this quartet of bestsellers, handpicked by dpHUE co-founder Justin Anderson....

Justin's Favorites Set

Hand-picked by our founder

Save 25%

Justin's Favorites Set

Hand-picked by our founder

This leave-in conditioning mist helps protect your color from fading and damage caused by UV...

Protect & Play Hair Mist

UV color protection

Protect & Play Hair Mist

UV color protection

Our bestselling ACV Rinse for your hair and our limited-edition Apple Cider Vinegar together in one giftable box. Keep your...

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

Save 20%

ACV Essentials: Apple Cider Vinegar and ACV Hair Rinse Set

A giftable Apple Cider Vinegar set

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

HUECREW T-Shirt

Your hair coloring wardrobe

Treat your hair to luminous shine, lightweight softness, and commitment-free color with our innovative Glossy Glaze....

Glossy Glaze

In-shower conditioning glaze

Glossy Glaze

In-shower conditioning glaze

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