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Collection: Love Your Blonde

Brighten up your blonde or highlighted hue with specialized formulas that remove brassy tones, enhance vibrancy, and protect against fading.

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Dark Brown Hair (3 products)
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Medium Blonde Hair (6 products)
Light Blonde Hair (6 products)
Auburn Hair Color (3 products)
Copper Red Hair Color (3 products)
Strawberry Hair Color (3 products)

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Brassiness (3 products)
Dullness (5 products)
Color Fading (1 product)
Damage (1 product)
Grays (3 products)

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Fine (10 products)
Medium (10 products)
Coarse (10 products)

10 products

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10 products

Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 13 pigmented shades...

Gloss+

Conditioning semi-permanent color

$38.00

Award Winner Best Seller

Gloss+

Conditioning semi-permanent color

$38.00

Medium Brown Dark Brown Cool Medium Brown Sheer Strawberry Caramel Copper Light Brown Light Blonde Auburn Dark Blonde Golden Blonde Medium Blonde Black
Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00
Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00
Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Award Winner Best Seller New Packaging

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Black Dark Brown Medium Brown Light Brown Dark Blonde Medium Blonde
Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Sold out Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00
Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

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Your journey to fresh color in 30 seconds.

Get Started

Strawberry

This innovative solution to grays lets you seamlessly blend or cover your roots thanks to a dual-action spray nozzle with...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Strawberry Copper Auburn Light Blonde

Blonde

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Blonde Red

What if you could have that
fresh-from-the-salon bounce
in your step every day?

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