promo eligibile

Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover up to...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color...

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

A variation of our unique cleansing alternative made specifically for those with fine, thin hair. Protect your color...

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$38.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$38.00

Apple Cider Vinegar Daily Scalp Serum | dpHUE

Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00

Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00

The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Apple Cider Vinegar Scalp Exfoliating Detox | dpHUE

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

The ACV Revitalizing Conditioner features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect your blow-out...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$33.00

Color Dream

Demi-permanent color

$33.00

Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Perfect for

Tired of grays that won’t...

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Best Seller

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal...

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL

The Double Rinse Set

$60.80

Sale Award Winner Best Seller Dermatologist Tested

The Double Rinse Set

$60.80

Couple Goals

$76.00

Award Winner Best Seller

Couple Goals

$76.00

Couple Goals

$68.40

Sale Award Winner Best Seller

Couple Goals

$68.40

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