Collection: Under $75

Go big and take it home is your holiday motto with a $75 budget — super-sizes of our cult classic ACV collection will make sure you never run out of your favorites.

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Top-Seller (7 products)
Customer Favorite (14 products)
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Black Hair (24 products)
Dark Brown Hair (26 products)
Medium Brown Hair (26 products)
Light Brown Hair (26 products)
Dark Blonde Hair (27 products)
Medium Blonde Hair (27 products)
Light Blonde Hair (27 products)
Auburn Hair Color (24 products)
Copper Red Hair Color (24 products)
Strawberry Hair Color (24 products)

Hair Concerns

Dryness (10 products)
Oiliness (8 products)
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Color Fading (7 products)
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Scalp Irritation (6 products)
Grays (3 products)

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Fine (32 products)
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See Products (40)

Features

Award-Winner (6 products)
Top-Seller (7 products)
Customer Favorite (14 products)
TSA Approved (6 products)

Hair Color

Black Hair (24 products)
Dark Brown Hair (26 products)
Medium Brown Hair (26 products)
Light Brown Hair (26 products)
Dark Blonde Hair (27 products)
Medium Blonde Hair (27 products)
Light Blonde Hair (27 products)
Auburn Hair Color (24 products)
Copper Red Hair Color (24 products)
Strawberry Hair Color (24 products)

Hair Concerns

Dryness (10 products)
Oiliness (8 products)
Frizz (13 products)
Brassiness (5 products)
Dullness (11 products)
Shedding (1 product)
Color Fading (7 products)
Damage (3 products)
Scalp Irritation (6 products)
Grays (3 products)

Hair Type

Fine (32 products)
Medium (32 products)
Coarse (32 products)

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Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00
ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00
Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

New TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00
When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

$25.00

eGift Card

Digital gift card

$25.00

$25 $50 $100 $200
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Color Fresh Conditioner

Color-saving conditioner

$26.00
Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00
Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

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Your journey to fresh color in 30 seconds.

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Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

This innovative solution to grays lets you seamlessly blend or cover your roots thanks to a dual-action spray nozzle with...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Strawberry Copper Auburn Light Blonde

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00
Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00
Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00
Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00
Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00
With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL
An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Blonde Red
Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

Sheer Light to Medium Brown Cool Blonde Dark Brown Golden Blonde Copper
Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

$29.00

Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine

$35.00 $29.00
Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00
Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00
Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00
The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Best Seller New

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00
The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller New

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00
Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair

$32.00
Perfect for
Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller New

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00
Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Light Brown Medium Brown Dark Brown Medium Blonde Dark Blonde Black
Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00
Protect your color and keep your scalp and hair healthy with this unique cleansing...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

8.5oz 20oz
A variation of our unique cleansing alternative made specifically for those with fine, thin hair....

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

8.5oz 20oz
Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 13 pigmented shades...

Gloss+

Conditioning semi-permanent color

$38.00

Award Winner Best Seller

Gloss+

Conditioning semi-permanent color

$38.00

Dark Brown Cool Medium Brown Medium Brown Sheer Strawberry Caramel Copper Light Brown Light Blonde Auburn Dark Blonde Golden Blonde Medium Blonde Black
Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00
Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00
Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00
A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle,...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00
Healthy hair starts with a healthy scalp — and a healthy scalp starts with...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

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Collection: Under $75

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