Meet dpHUE's New Chief B Officer: Bethenny Frankel

There are celebrity partnerships, and then there's this.

Today, dpHUE is welcoming Bethenny Frankel to the team — not as a spokesperson, not as a face for a campaign, but as our Chief Brand Officer (or, in true Bethenny fashion, Chief B Officer) and investor.

It's a distinction that matters.

Bethenny didn't say yes to a deal. She spent months testing our products first. Anyone who's followed her knows that's not a formality — it's how she operates. She doesn't lend her name to things she doesn't believe in, and she's built a career on saying exactly that out loud.

Her words: "I don't promote products unless I genuinely love them. I spent months trying dpHUE before saying yes, and now I can't wait to help more women discover what makes these products so different."

Why This Partnership Makes Sense

dpHUE was built on a single belief: women deserve salon-quality results at home without the confusion. Founder Donna Pohlad has spent years developing products that close the gap between what you can get in a chair and what you can do in your bathroom — without a chemistry degree.

Bethenny gets that. As someone navigating her own hair health journey, she wasn't looking for a shortcut. She was looking for something that actually worked. The fact that she found it in dpHUE, after real use and real scrutiny, is the most authentic endorsement we could ask for.

What's Next

As an active member of our leadership team, Bethenny will work alongside Donna on product innovation, consumer education, brand marketing, and growing category awareness. This isn't a one-time collab — it's a seat at the table.

Together, we're focused on making premium at-home hair color easier to understand, easier to use, and more accessible to more women.

The products are exceptional. The mission is clear. And with Bethenny bringing her voice, her business instincts, and her hard-won consumer trust to the brand — this next chapter is going to be something.

Welcome to dpHUE, Bethenny. You're exactly where you're supposed to be.