"This has become hands down, my favorite purple shampoo, along with their conditioner! I would recommend to anyone!"

"I use this shampoo once or twice a week as needed. It takes the brassy tones right out of my hair. Leaves a great cool blonde tone. The conditioner is great too!"

"I have long brunette hair with blond highlights. In the summer, my hair tends to look very brassy by week 4. dpHUE shampoo toned the brass, smells good and softened my hair!"