Brightening Powder

Brightening Powder

Restoring treatment for dull hair

Brightening Powder

Brightening Powder

Restoring treatment for dull hair

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Suited for

  • Dull Hair Color
  • Lack of Shine
  • Tone
  • Hard Water Damage
  • All Hair Colors
  • All Hair Types

Details

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder. It works like a magnet to help remove the metals, chlorine, minerals, and pro...
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Color Safe Paraben Free SLS & SLES Sulfate Free Leaping Bunny Certified
    How to use

    Use twice a month or whenever hair looks dull. Apply after shampoo and before conditioner. Pour the powder of one sachet into palm of hand. Add water to create a paste. Continuously massage into hair for 5 minutes, roots to ends. Rinse and thoroughly condition.

    Ingredients

    Vitamin C (Ascorbic Acid)

    Helps brighten and remove buildup.

    Gentle Chelating Agent

    Helps prevent dullness and brassiness.

    Full Ingredients:

    Sucrose, Ascorbic Acid, Sodium Gluconate, Sodium Cocoyl Isethionate, Disodium EDTA, Xanthan Gum, Inosito

    FAQ
    What is Chelating?
    Chelating is the process of removing metals and minerals from the hair such as those that exist in hard water and chlorine water.​
    Why should I chelate my hair?​
    Metals, minerals, dirt and oil sit on top of your hair preventing moisture from getting into the hair leaving your hair feeling dry and dull looking. The minerals and metals prevent products from being as effective as they should be. ​
    Is the Brightening Powder a chelator? ​
    Yes! It is a chelator that helps remove product residue, minerals, metals and chlorine from the hair.
    How does the Brightening Powder Work?
    A: It’s formulated with Disodium EDTA & Ascorbic Acid (Vitamin C) which are cheating agents that pull the impurities from the hair like a magnet and brightens.​
    Will this Brightening Powder work on brunette colored hair?
    Yes, and it won’t impact your hair color either!
    If I have Blonde Highlights and I want to brighten them, will it strip the rest of my color?
    ​No, your color is safe and you will see some benefits from removing the buildup from your hair.​
    Will it make my hair dry and will it make it break?​
    The product won’t dry out or damage hair but you will need to condition after to close the hair cuticle.​
    Can I use this product on dark hair?​
    Yes, you can use it on dark hair! The only difference is that you won’t see as much of a change in your color compared to blonde hair.
    What is hard water? What does it do my hair? ​
    Hard water contains minerals and metals that can impact skin and hair. It can make hair feel coated, dry and cause breakage. It can also dull hair color, remove brightness and shine. ​
    When should I use this product?​
    We recommend using this product twice a month or when hair looks weighed down. Use before coloring hair to get better coverage.​Q: When should I use this product?​
    Is this product color safe?
    Yes, this product is safe for your color.
    What is a normal pH for hair?​
    Hair pH is slightly acidic and should be around 4.5-5.5.​
    Q&A

    “The Brightening Powder is a game changer for my hair when it’s looking a little dull! After using the Brightening Shampoo, this powder will pull out all the impurities, minerals, and product residue that causes your hair to go dull. It takes just five-minutes and the results are incredible!”

    Justin Anderson — Celebrity colorist and dpHUE Co-founder