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Discover salon-quality, color-safe haircare made to nourish every strand. From scalp care to shine treatments, each dpHUE formula is crafted to restore balance, protect color, and bring out your healthiest hair, every day.

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Top-Seller (7 products)
Customer Favorite (13 products)
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Black Hair (25 products)
Dark Brown Hair (27 products)
Medium Brown Hair (27 products)
Light Brown Hair (27 products)
Dark Blonde Hair (27 products)
Medium Blonde Hair (27 products)
Light Blonde Hair (27 products)
Auburn Hair Color (25 products)
Copper Red Hair Color (25 products)
Strawberry Hair Color (25 products)

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Dryness (11 products)
Oiliness (8 products)
Frizz (15 products)
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Color Fading (7 products)
Damage (4 products)
Scalp Irritation (6 products)
Grays (5 products)

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Fine (34 products)
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Coarse (34 products)

See Products (42)

Features

Award-Winner (6 products)
Top-Seller (7 products)
Customer Favorite (13 products)
TSA Approved (6 products)

Hair Color

Black Hair (25 products)
Dark Brown Hair (27 products)
Medium Brown Hair (27 products)
Light Brown Hair (27 products)
Dark Blonde Hair (27 products)
Medium Blonde Hair (27 products)
Light Blonde Hair (27 products)
Auburn Hair Color (25 products)
Copper Red Hair Color (25 products)
Strawberry Hair Color (25 products)

Hair Concerns

Dryness (11 products)
Oiliness (8 products)
Frizz (15 products)
Brassiness (4 products)
Dullness (10 products)
Shedding (2 products)
Color Fading (7 products)
Damage (4 products)
Scalp Irritation (6 products)
Grays (5 products)

Hair Type

Fine (34 products)
Medium (34 products)
Coarse (34 products)

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42 products

Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal...

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

New

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00
A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

New

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00
Perfect for
Tired of grays that won’t...

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

New

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

Medium Brown Light Brown Dark Brown Black
Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Light Brown Medium Brown Dark Brown Black Light Blonde Blonde Copper Strawberry Auburn
Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover up to...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Black Dark Brown Medium Brown Light Brown Dark Blonde Medium Blonde
Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 13 pigmented shades and one...

Gloss+

Color depositing deep conditioner

$39.00

Award Winner Best Seller

Gloss+

Color depositing deep conditioner

$39.00

Sheer Light Blonde Medium Blonde Golden Blonde Dark Blonde Caramel Strawberry Copper Auburn Light Brown Cool Medium Brown Medium Brown Dark Brown Black
Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color...

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

Sheer Cool Blonde Golden Blonde Caramel Copper Light to Medium Brown Dark Brown
Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$33.00

New

Color Dream

Demi-permanent color

$33.00

Copper Strawberry Blonde Light Brown Medium Brown Dark Brown Cool Blonde Golden Blonde Black

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Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Best Seller New

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Sold out

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00
Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00
Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder. It works...

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00
Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

40% Off

Color Fresh Shampoo

Color-saving shampoo

$26.00
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

40% Off Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00
Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

40% Off

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00
Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

40% Off Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00
Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

40% Off Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00
The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

40% Off

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00
Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

8.5oz 20oz
A variation of our unique cleansing alternative made specifically for those with fine, thin hair. Protect your color...

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$38.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$38.00

8.5oz 20oz
The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00
The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00
Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00
Perfect for
Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00
Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00
A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00
Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00
An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Blonde Red
When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

$25.00

eGift Card

Digital gift card

$25.00

$25 $50 $100 $200
With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL
Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00
ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00

Sold out TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00
Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00
Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

$29.00

FREE On Orders $75+ Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine

$35.00 $29.00
Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

40% Off Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00