FREE Brightening Powder with your Brightening Shampoo and Conditioner purchase
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- Dull Hair Color
- Color Maintenance
- Brighten Highlights
- All Hair Colors
- All Hair Types
How to use
Apply to wet hair and lather. Rinse thoroughly. For best results, follow with Brightening Powder and Gentle Brightening Conditioner. Use as often as needed.
Gentle Chelating Agent
Helps prevent dullness and brassiness.
Raspberry Seed Extract
Prevents UV color fading.
Aqua/Water/Eau, Sodium Lauroyl Methy Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, SodiumCocoyl Isethionate, PEG-150 Distearate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Tetrasodium Glutamate Diacetate, Polyquaternium-10,Polyquaternium-70, Dipropylene Glycol, Glycerin, Rubus Idaeus (Raspberry) Seed Extract, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid.
What is Chelating?
What is Clarifying?
Why should I chelate my hair?
If I have Blonde Highlights and I want to brighten them, will it strip the rest of my color?
Is this product color safe?
Can I use this product on dark hair?
What is hard water? What does it do my hair?
“When my hair is looking a little dull – the Brightening Collection works like magic! The Brightening Shampoo is step number one for cleansing and prepping your hair. Follow this step with the Brightening Powder and you’ll see immediate brightening results!”
Justin Anderson — Celebrity colorist and dpHUE Co-founder