Collection: End Of Summer Sale: 20% Off 2 items, 30% Off 3+

Celebrate Labor Day weekend and say goodbye to faded color and damaged strands with our end of Summer sale! No code needed.

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Award-Winner (6 products)
Top-Seller (6 products)
Customer Favorite (12 products)
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Black Hair (24 products)
Dark Brown Hair (26 products)
Medium Brown Hair (26 products)
Light Brown Hair (26 products)
Dark Blonde Hair (27 products)
Medium Blonde Hair (27 products)
Light Blonde Hair (27 products)
Auburn Hair Color (24 products)
Copper Red Hair Color (24 products)
Strawberry Hair Color (24 products)

Hair Concerns

Dryness (9 products)
Oiliness (6 products)
Frizz (13 products)
Brassiness (5 products)
Dullness (12 products)
Shedding (2 products)
Color Fading (8 products)
Damage (5 products)
Scalp Irritation (5 products)
Grays (4 products)

Hair Type

Fine (33 products)
Medium (33 products)
Coarse (33 products)

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Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

8.5oz 20oz
Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Black Dark Brown Medium Brown Light Brown Dark Blonde Medium Blonde
Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00
Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 13 pigmented shades and one...

Gloss+

Conditioning semi-permanent color

$38.00

Award Winner Best Seller

Gloss+

Conditioning semi-permanent color

$38.00

Sheer Light Blonde Medium Blonde Golden Blonde Dark Blonde Caramel Strawberry Copper Auburn Light Brown Cool Medium Brown Medium Brown Dark Brown Black
Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00
Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

Sheer Cool Blonde Golden Blonde Caramel Copper Light to Medium Brown Dark Brown
A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00
Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

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A variation of our unique cleansing alternative made specifically for those with fine, thin hair. Protect your...

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

8.5oz 20oz

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder. It works...

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00
Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00
Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00
The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00
Perfect for
Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00
Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00
The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00
Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Light Brown Medium Brown Dark Brown Black Light Blonde Blonde Copper Strawberry Auburn
Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00
Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00
Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00
Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00
Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$32.00

New

Color Dream

Demi-permanent color

$32.00

Copper Strawberry Blonde Light Brown Medium Brown Dark Brown Cool Blonde Golden Blonde Black
An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Blonde Red
Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00
The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00
Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00
Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Best Seller New

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00
A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

New

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00
Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal...

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

New

Apple Cider Vinegar Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00
With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL
Couple Goals

$73.00

Award Winner Best Seller bundle New Packaging New Shades

Couple Goals

$73.00
Couple Goals

$65.70

Sale Award Winner Best Seller bundle New Packaging New Shades

Couple Goals

$65.70