Your shiniest, healthiest HUE between color applications
New Arrivals
See all New at dpHUEGet the Hair of Your Dreams
Introducing our NEW Color Dream Demi-Permanent Hair Color
Color Dream
Surreal dimension and shine. Ammonia-free, zero lift demi-permanent hair color that lasts up to 16 shampoos. Enhance color, boost shine and create dimension. Available in 8 natural shades. Enhance your current hue. Not meant for drastic color changes. This demi-permanent...
2,000 5-Star Reviews... And Counting
With its cuticle-sealing, pH-balancing, and shine-enhancing formula, it's no wonder ACV is our top-rated and best selling collection.
Conditioning semi-permanent color
“This is such an amazing product! I'm on a health journey with my hair and haven't dyed it in a few months, but it started to go brassy and I really needed a touch up...I feel like I left the salon every time I use it! Will purchase again and again!!!”
Mara from Brooklyn
Gentle shampoo alternative
“I color my hair frequently with semi permanent colors. Keeping most these colors from fading is a lot of maintenance. This Rinse really helped keep my color lasting waaay longer than it normally does. It made my hair look and feel clean without shampoo stripping it. ”
Alex from Chicago
Weightless soothing scalp treatment
“This helped relieve the dryness and itchiness of my scalp almost instantly. It was easy to apply, didn't leave a gross residue, or effect the texture of my hair as some other scalp products do.”
CP from Michigan
Permanent hair color to cover grays
“My grays are coming in fast... I get professional color every 6 weeks, but after 4 weeks the grays start to show. Today I tried the Root Touch Up in Dark Blonde... After shampooing, I towel dried and applied dpHUE's Gloss in Clear and set the timer for another 20 minutes. Honestly, it looks just like it does when I leave the salon. So easy.”
Mary from Chicago
Cover Gray Roots At-Home
A salon-professional solution to cover gray roots—from the comfort of your bathroom. Refresh your roots with the Root Touch-Up Kit, an easy to use, semi-permanent crème hair color that blends seamlessly into your base.
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30-day Returns
Try dpHUE risk-free with our 30-day return policy.