Products

ACV Daily Scalp Serum Sample

$0.00

ACV Daily Scalp Serum Sample

$0.00

ACV Exfoliating Scalp Detox

$0.00

ACV Exfoliating Scalp Detox

$0.00

Apple Cider Vinegar Hair Masque deeply conditions and intelligently repairs hair, restoring the condition of the hair’s cuticle. Made for...

ACV Hair Masque

$0.00

ACV Hair Masque

$0.00

Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal...

ACV Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

New

ACV Overnight Hydrating Hair Serum

Restorative overnight hair serum

$38.00

ACV Scalp Scrub

$0.00

ACV Scalp Scrub

$0.00

Apple Cider Vinegar Daily Scalp Serum | dpHUE

Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Apple Cider Vinegar Scalp Exfoliating Detox | dpHUE

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

New

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder. It works...

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Brightening Powder Sachet

$0.00

Brightening Powder Sachet

$0.00

Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$33.00

Color Dream

Demi-permanent color

$33.00

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Couple Goals

$68.40

Sale Award Winner Best Seller bundle New Packaging New Shades

Couple Goals

$68.40

Couple Goals

$76.00

Award Winner Best Seller bundle New Packaging New Shades

Couple Goals

$76.00

When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

$25.00

eGift Card

Digital gift card

$25.00

$25 $50 $100 $200

Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Best Seller

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color...

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL

Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover up to...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Perfect for

Tired of grays that won’t...

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

New

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Meet the limited edition 24HR Hydration Duo, your around-the-clock hair care routine for the busy holiday season. This effortless pair...

The 24HR Hydration Duo

Your around-the-clock hair care routine

$57.60

Sale

The 24HR Hydration Duo

Your around-the-clock hair care routine

$57.60

The 90 Day Serum Set

Weightless soothing scalp treatment

$98.49

Sale Award Winner

The 90 Day Serum Set

Weightless soothing scalp treatment

$98.49

Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

$29.00

Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine

$35.00 $29.00

Perfect for

Twice the shine. Half the time. The Double Glaze set is your shortcut to shiny, luminous, frizz-free hair in under...

The Double Glaze Set

In-shower conditioning glaze

$52.20

Sale Award Winner

The Double Glaze Set

In-shower conditioning glaze

$52.20

Perfect for

Your ultimate shower-shelf essential, now in a customizable duo. The Gloss+ Duo Bundle lets you mix, match, and build your...

The Double Gloss+ Set

Color depositing deep conditioner

$70.20

Sale Best Seller

The Double Gloss+ Set

Color depositing deep conditioner

$70.20

Get luminous, healthy hair in minutes with our limited edition ACV Rinse + Glossy Glaze Duo, the ultimate quick-glow routine...

The Glaze, Rinse, Repeat Set

Luminous, healthy hair in minutes

$53.60

Sale

The Glaze, Rinse, Repeat Set

Luminous, healthy hair in minutes

$53.60

Keep your color fresh and your hair glowing all season long with our limited-edition ACV Rinse + Gloss+ Duo. The...

The Gloss. Rinse. Repeat Set

The perfect two-step treatment for busy schedules.

$61.60

Sale

The Gloss. Rinse. Repeat Set

The perfect two-step treatment for busy schedules.

$61.60

Revive and protect your hair with the limited edition Repair & Protect Set. This strengthening, shine-boosting duo restores softness and...

The Repair & Protect Set

$63.20

Sale

The Repair & Protect Set

$63.20

Hit reset on your scalp and restore your hair’s natural strength with the limited edition Reset & Restore Duo. Powered...

The Reset & Restore Duo

$58.40

Sale

The Reset & Restore Duo

$58.40

The Resistant Root Coverage Kit

$58.50

Sale

The Resistant Root Coverage Kit

$58.50

The Root Coverage Kit

$58.50

Sale

The Root Coverage Kit

$58.50

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