Products

ACV Daily Scalp Serum Sample

$0.00

ACV Daily Scalp Serum Sample

$0.00

ACV Exfoliating Scalp Detox

$0.00

ACV Exfoliating Scalp Detox

$0.00

Apple Cider Vinegar Hair Masque deeply conditions and intelligently repairs hair, restoring the condition of the hair’s cuticle. Made for...

ACV Hair Masque

$0.00

ACV Hair Masque

$0.00

ACV Scalp Scrub

$0.00

ACV Scalp Scrub

$0.00

Apple Cider Vinegar Daily Scalp Serum | dpHUE

Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Apple Cider Vinegar Scalp Exfoliating Detox | dpHUE

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$38.00

The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder. It works...

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Perfect for

Take your hair touch-ups on the go. This keychain holder keeps your

Camo+ Keychain Holder

$15.00

Camo+ Keychain Holder

$15.00

Your go-to for extending wash day on any hair color. Camo+ Tinted Dry Shampoo Powder blends...

Camo+ Tinted Dry Shampoo Powder

Non-Aerosol Powder That Covers Roots, Absorbs Oil & Adds...

$29.00

Camo+ Tinted Dry Shampoo Powder

Non-Aerosol Powder That Covers Roots, Absorbs Oil & Adds...

$29.00

Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$33.00

Color Dream

Demi-permanent color

$33.00

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect your blow-out...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Sold out

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Couple Goals

$68.40

Sale Award Winner Best Seller

Couple Goals

$68.40

Couple Goals

$76.00

Award Winner Best Seller

Couple Goals

$76.00

When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

$25.00

eGift Card

Digital gift card

$25.00

$25 $50 $100 $200

Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Best Seller

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$39.00

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color...

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

Perfect for

Your haircare routine, ready to go. This clear Hair Essentials Bag keeps your go-to products visible, organized, and...

Hair Essentials Clear Bag

$25.00

Hair Essentials Clear Bag

$25.00

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL

Perfect for

Keychain Comb + Mirror

$20.00

Sold out

Keychain Comb + Mirror

$20.00

Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

Perfect for

Afraid of commitment? Start with Sheer. Enhance your shine with this deep conditioning hair gloss treatment. Now...

Mini Gloss+

Deep conditioning hair gloss treatment

$15.00

TSA Approved

Mini Gloss+

Deep conditioning hair gloss treatment

$15.00

Our best-selling instant shine treatment - now in a Mini size (1.7 oz), available exclusively in our Sheer...

Mini Glossy Glaze

Sheer instant shine treatment

$15.00

TSA Approved

Mini Glossy Glaze

Sheer instant shine treatment

$15.00

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover up to...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Perfect for

Tired of grays that won’t...

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

The 90 Day Serum Set

Weightless soothing scalp treatment

$98.49

Sale Award Winner

The 90 Day Serum Set

Weightless soothing scalp treatment

$98.49

Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

$29.00

TSA Approved

The Best of ACV

A travel-ready ACV routine

$35.00 $29.00

The Brightening Set

$50.40

Sale

The Brightening Set

$50.40

The Color Fresh Set

$46.80

Sale

The Color Fresh Set

$46.80

This blonde shampoo and conditioner set is formulated with violet pigments to neutralize yellow tones and brassiness, leaving blonde hair...

The Cool Blonde Set

$50.40

Sale

The Cool Blonde Set

$50.40

This brunette shampoo and conditioner set is specially formulated with blue pigments to neutralize brassiness and reduce unwanted orange and...

The Cool Brunette Set

$50.40

Sale

The Cool Brunette Set

$50.40

Perfect for

Twice the shine. Half the time. The Double Glaze set is your shortcut to shiny, luminous, frizz-free hair in under...

The Double Glaze Set

In-shower conditioning glaze

$52.20

Sale Award Winner

The Double Glaze Set

In-shower conditioning glaze

$52.20

Perfect for

Your ultimate shower-shelf essential, now in a customizable duo. The Gloss+ Duo Bundle lets you mix, match, and build your...

The Double Gloss+ Set

Color depositing deep conditioner

$70.20

Sale Best Seller

The Double Gloss+ Set

Color depositing deep conditioner

$70.20

The Double Rinse Set

$60.80

Sale Award Winner Best Seller Dermatologist Tested

The Double Rinse Set

$60.80

The Resistant Root Coverage Kit

$58.50

Sale

The Resistant Root Coverage Kit

$58.50

The Revitalizing Duo

$57.60

Sale

The Revitalizing Duo

$57.60

The Root Coverage Kit

$58.50

Sale

The Root Coverage Kit

$58.50

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