Products

ACV Daily Scalp Serum Sample

$0.00

ACV Daily Scalp Serum Sample

$0.00

ACV Exfoliating Scalp Detox

$0.00

ACV Exfoliating Scalp Detox

$0.00

Apple Cider Vinegar Daily Scalp Serum | dpHUE

Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Apple Cider Vinegar Scalp Exfoliating Detox | dpHUE

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

A variation of our unique cleansing alternative made specifically for those with fine, thin hair. Protect your...

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

$37.00

Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

New

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

Apple Cider Vinegar: Create Your Custom Routine

$51.20

Sale bundle

Apple Cider Vinegar: Create Your Custom Routine

$51.20

Better Together: Color Fresh Shampoo + Conditioner

$46.80

Sale Back In Stock bundle

Better Together: Color Fresh Shampoo + Conditioner

$46.80

Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair | 6 applications per...

$32.00

Brightening Powder Sachet

$0.00

Brightening Powder Sachet

$0.00

Build Your Own Brightening Bundle

$50.40

Sale Best Seller Blonde Faves bundle

Build Your Own Brightening Bundle

$50.40

Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$32.00

New

Color Dream

Demi-permanent color

$32.00

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

$36.00

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Color Fresh Shampoo & Conditioner Duo

$0.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

$28.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Cools Blonde Shampoo & Conditioner Duo

$0.00

Couple Goals

$65.70

Sale Award Winner Best Seller bundle New Packaging

Couple Goals

$65.70

Couple Goals

$73.00

Award Winner Best Seller bundle New Packaging

Couple Goals

$73.00

Perfect your style with a travel friendly wide tooth comb that effortlessly detangles your locks. A luxurious lavender...

Detangling Comb

$10.00

Detangling Comb

$10.00

What it is: A wide tooth acetate comb with a Tortoise finish. Who it's for: For all hair types and...

Detangling Comb Gift

$0.00

Detangling Comb Gift

$0.00

Developer - Re-Labeled

$0.00

Sold out

Developer - Re-Labeled

$0.00

When you’re not sure what to get them — or they’re just really hard to shop for —...

eGift Card

Digital gift card

$25.00

eGift Card

Digital gift card

$25.00

$25 $50 $100 $200

Give her the complete ritual. From detoxifying the scalp to deeply nourishing ends, this full ACV routine delivers everything she...

Full Essentials Set

$105.70

Sale Award Winner Best Seller bundle Dermatologist Tested

Full Essentials Set

$105.70

Give her the complete ritual. From detoxifying the scalp to deeply nourishing ends, this full ACV routine delivers everything she...

Full Essentials Set - Lite

$105.70

Sale Award Winner Best Seller bundle Dermatologist Tested

Full Essentials Set - Lite

$105.70

Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

1 oz

Gloss+ Sheer Deluxe Sample

$0.00

Gloss+ Sheer Deluxe Sample

$0.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Best Seller New

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

1.7 oz

Glossy Glaze Sheer Deluxe Sample

$0.00

Glossy Glaze Sheer Deluxe Sample

$0.00

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL

Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

$12.00

ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

$15.00

Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

$15.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

TSA Approved

Mini Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$15.00

This day-to-night duo hydrates in the morning and deeply nourishes overnight—because moms deserve care that keeps up with them.

Morning to Midnight Set

$57.60

Sale bundle

Morning to Midnight Set

$57.60

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Award Winner Best Seller New Packaging

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Perfect for

Tired of grays that won’t...

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$35.00

New Web Exclusive

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$35.00

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Spend More. Save More.

$44.20

Sale bundle

Spend More. Save More.

$44.20

Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

$29.00

Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine

$35.00 $29.00

For the mom who loves her color. This set refreshes her hue, adds glass-like shine, and keeps hair soft and...

The Radiance Ritual Set

$75.75

Sale Award Winner Best Seller bundle

The Radiance Ritual Set

$75.75

This trio smooths, hydrates, and adds mirror-like shine without the extra steps—perfect for her everyday routine.

The Shine Simplified Set

$75.00

Sale bundle

The Shine Simplified Set

$75.00

The Shine Simplified Set - Lite

$75.00

Sale Award Winner Best Seller bundle Dermatologist Tested

The Shine Simplified Set - Lite

$75.00

Apple Cider Vinegar Hair Masque deeply conditions and intelligently repairs hair, restoring the condition of the hair’s cuticle. Made for...

Travel Apple Cider Vinegar Hair Masque

$0.00

Travel Apple Cider Vinegar Hair Masque

$0.00

Travel Apple Cider Vinegar Scalp Scrub

$0.00

Travel Apple Cider Vinegar Scalp Scrub

$0.00

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