promo eligibile

Protect your color and keep your scalp and hair healthy with this unique cleansing alternative. Unlike...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

Award Winner Best Seller Dermatologist Tested

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

$37.00

Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Award Winner Best Seller New Packaging

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$35.00

Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

$42.00

Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Blonding Brush

Heat-activated brush-on permanent lightener

$28.00

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

$29.00

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

$29.00

A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle, this innovative...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask

$45.00

Apple Cider Vinegar Daily Scalp Serum | dpHUE

Healthy hair starts with a healthy scalp — and a healthy scalp starts with our soothing...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

$49.00

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair

$28.00

Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

$26.00

Color Fresh Shampoo

Color-saving shampoo

$26.00

Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals from blonde...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair

$28.00

Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

$26.00

Back In Stock

Color Fresh Conditioner

Color-saving conditioner

$26.00

For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Back In Stock

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

$32.00

Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Back In Stock Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner

$28.00

Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

$28.00

Cool Brunette Shampoo

Blue toning shampoo

$28.00

The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

$32.00

Apple Cider Vinegar Scalp Exfoliating Detox | dpHUE

Perfect for

Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Best Seller

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

$28.00

Cool Brunette Conditioner

Blue toning conditioner

$28.00

The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Best Seller

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

$32.00

Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling

$30.00

Gray coverage that moves with you. Say goodbye to surprise silver strands. This...

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Back In Stock TSA Approved

Color Touch-Up Spray

Temporary color spray for gray coverage

$28.00

Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Color Fresh Blow Dry Crème

Soft, shiny blowouts

$30.00

Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

$32.00

Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray

$28.00

Surreal dimension and shine. Ammonia-free, zero lift...

Color Dream

Demi-permanent color

$32.00

New

Color Dream

Demi-permanent color

$32.00

An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

$28.00

Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume

$28.00

The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

$28.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5 minutes, easily neutralize brassiness...

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

New

Gloss+ Toning Purple

Neutralizer & Deep Conditioner

$38.00

Gloss+ Toning, where perfectly toned meets ultra conditioned. In under 5...

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

Best Seller New

Gloss+ Toning Green

Neutralizer & Deep Conditioner

$38.00

With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

HUECREW T-Shirt

Your hair coloring wardrobe

$28.00

S M L XL

Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal...

Apple Cider Vinegar Overnight Hydration Serum

Restorative overnight hair serum

$38.00

New

Apple Cider Vinegar Overnight Hydration Serum

Restorative overnight hair serum

$38.00

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend...

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

New

Apple Cider Vinegar Wonderworks Leave-In Conditioner

Leave-in conditioning mist

$34.00

This trio smooths, hydrates, and adds mirror-like shine without the extra steps—perfect for her everyday routine.

The Shine Simplified Set

$75.00

Sale bundle

The Shine Simplified Set

$75.00

The Shine Simplified Set - Lite

$75.00

Sale Award Winner Best Seller bundle Dermatologist Tested

The Shine Simplified Set - Lite

$75.00

Give her the complete ritual. From detoxifying the scalp to deeply nourishing ends, this full ACV routine delivers everything she...

Full Essentials Set

$105.70

Sale Award Winner Best Seller bundle Dermatologist Tested

Full Essentials Set

$105.70

Give her the complete ritual. From detoxifying the scalp to deeply nourishing ends, this full ACV routine delivers everything she...

Full Essentials Set - Lite

$105.70

Sale Award Winner Best Seller bundle Dermatologist Tested

Full Essentials Set - Lite

$105.70

For the mom who loves her color. This set refreshes her hue, adds glass-like shine, and keeps hair soft and...

The Radiance Ritual Set

$75.75

Sale Award Winner Best Seller bundle

The Radiance Ritual Set

$75.75

This day-to-night duo hydrates in the morning and deeply nourishes overnight—because moms deserve care that keeps up with them.

Morning to Midnight Set

$57.60

Sale bundle

Morning to Midnight Set

$57.60

Build Your Own Brightening Bundle

$50.40

Sale Best Seller Blonde Faves bundle

Build Your Own Brightening Bundle

$50.40

Better Together: Color Fresh Shampoo + Conditioner

$46.80

Sale Back In Stock bundle

Better Together: Color Fresh Shampoo + Conditioner

$46.80

Couple Goals

$73.00

Award Winner Best Seller bundle New Packaging

Couple Goals

$73.00

Couple Goals

$65.70

Sale Award Winner Best Seller bundle New Packaging

Couple Goals

$65.70

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